RUCKUS COLLECTIVE — Campaign Brief

01 — Campaign Overview

One-Line Campaign Goal

Campaign Start

Campaign End

Duration

Total Budget (Fees + Media)

Media Spend Component

Agency Management Fee

02 — Audience

Primary Audience Definition

Secondary Audience

Key Insight That Informs the Approach

Targeting Approach

Interest-based Demographic Behavioural retargeting Lookalike / Similar Contextual / Keyword First-party data Custom audiences

03 — Messaging

Core Message (the one thing)

Tone of Voice for This Campaign

Mandatory Inclusions (legal, claims, brand)

Restrictions or Exclusions

Key Call to Action

04 — Channel Plan

Channel	Role in Funnel	Budget $	% Total	Primary KPI	Target KPI	Format / Placement
Google Search
Google PMax
Meta (FB+IG)
LinkedIn
Programmatic Display
Programmatic Video
OOH / Digital OOH
Radio / Audio
NZH Native

Total

05 — Creative Direction

Creative Concept / Campaign Hook

Visual Direction

Copy Direction

Key Headlines (list options)

Primary CTA Text

Landing Page URL

Tone Reference Brands / Examples

Creative Assets Required

Asset Delivery Deadline

06 — Measurement

Primary KPI

Target

Secondary KPIs

Attribution Model

Reporting Cadence

Weekly Fortnightly Monthly Campaign end only

Reporting Format

Dashboard link PDF report Email summary All of the above

Dashboard / Reporting Link

Client Contact for Reporting

07 — Approvals and Sign-off

Client Sign-off Required Before Launch

Yes No

Compliance / Legal Review Required

Yes No

Name	Signature	Date	Notes
Paige
Annette
Trading Partner
Client