A three-stage workflow that turns a client conversation into world-class analysis and strategy, grounded in NZ and AU market reality and built in the Ruckus voice. Each stage builds on the last. Intelligence always flows forward.
0
Discovery Intake
Reads a completed Discovery Brief and structures the client facts before anything else.
1
Market Analysis
Market landscape, competitive intelligence and an opportunity map for the vertical.
2
Client Audit
A deep audit benchmarked against the Stage 1 market, ending in a package recommendation.
3
Marketing Strategy
Annual plan, 90-day accelerator and monthly sprint cards, all traceable to the intelligence.
What makes it Ruckus
Not a generic template. The system is wired to how we work.
LocalisedNZD, real NZ/AU media owners, and the correct rules: Fair Trading Act, ASA codes, Privacy Act 2020. No FCA, GDPR or CCPA.
Our modelThe four pillars (Strategy, Media, Content, Technology), Geenee, the senior-led "one accountable partner" story, and the Prego proof.
Tied to salesStage 0 ingests the Discovery Brief; Stage 2 outputs a Spark, Ignite, Blaze or Wildfire recommendation, so intelligence flows into a proposal.
VoiceDirect, declarative, senior. No em dashes. Estimates labelled and confidence shown. Client spend never disclosed.
Guardrails on every output
Brand-compliant colours, fonts and voice.
No disclosure of a client's spend (contra rule).
No over-claiming. If we can't measure it, we don't promise it.
Internal-only calls stay in a marked Internal Use block.
NZ-scaled market sizing, never US-scale TAM.
Sources and confidence shown on any estimated figure.
Use it
Install the skill in Claude (Settings, Capabilities), then say "run a market analysis", "audit this client", or "which package fits".